The European Academy of Allergy and Clinical Immunology (EAACI) and
Asthma-Allergy Denmark are launching an outstanding campaign with a
high-impact street action to increase awareness of the burden and
seriousness of allergy. Allergy is a public health problem of pandemic
proportions that affects more than 150 million people in Europe, where
it is the most common chronic disease1. According to experts, 1 out of
every 3 children have an allergy and they expect the disease to affect
more than 50% of all Europeans in 10 years’ time. Furthermore, up to 1
in 5 allergic people suffer a serious debilitating disease and are in
fear of death from a possible asthma attack or anaphylactic shock1.
Anaphylaxis is a severe, generalised allergic reaction largely caused by
food, drugs and insect bites.
