Saturday, May 21, 2011

New non-communicable diseases prevention policies or 7 reasons for the cancer emperor’s new clothes

The Australian government has announced one of the most important non-communicable diseases prevention policies ever adopted. Thus, Australia will become the first country to specifically ban cigarette packet branding and emphasize the health risks of smoking. The introduction of the cigarette packaging branding measure is scheduled for July 2012 and it follows guidelines issued by the World Health Organization.

7 reasons for the cancer emperor’s new clothes (mandatory graphic warnings and standardized packaging) at the global level:

Every person has a right to be fully informed of the risks of smoking

A picture says a thousand words

Bigger is better

Low in cost – paid for by tobacco companies, not governments

Discourages uptake of smoking, especially among youth

Informs and enhances motivation to quit

Supported by evidence

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