Tobacco
packaging is a mobile billboard promoting consumption of tobacco
products. If you strip back the decoration, gloss and misleading
elements of tobacco packaging, you are left with little more than a box
of deadly, addictive products that kill approximately 6 million people a
year and harm the health of many more. Plain packaging helps reveal the
grim reality of tobacco products.
For World No Tobacco Day on 31 May 2016, WHO and the Secretariat of the WHO Framework Convention on Tobacco Control are calling on countries to get ready for plain (also called standardized) packaging of tobacco products.
The aims of plain packaging are to:
For World No Tobacco Day on 31 May 2016, WHO and the Secretariat of the WHO Framework Convention on Tobacco Control are calling on countries to get ready for plain (also called standardized) packaging of tobacco products.
The aims of plain packaging are to:
- reduce the attractiveness of tobacco products;
- eliminate the effect of tobacco packaging as a form of advertising and promotion;
- eliminate package design techniques that may suggest that some products are less harmful than others; and
- increase the noticeability and effectiveness of health warnings.
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